Revitalizing Beloit: How Tourism Builds Stronger Communities
Focus on Outcomes
In this episode of Focus on Outcomes, we dive into the transformative power of tourism in Beloit, Wisconsin, with Celestino Rafini, the Chief Executive Officer of Visit Beloit. As we kick off 2026, Celestino shares his journey in the travel and tourism industry and how Beloit has revitalized itself over the past few decades. We discuss the critical role of local investment in community development, the importance of supporting tourism-related businesses, and the innovative projects on the horizon, including a unique visitor guide in the Ho-Chunk language. Join us for an enlightening conversation about building stronger communities through tourism and what the future holds for Beloit.
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